---
title: 'Optimove'
description: 'CRM marketing platform for iGaming with customer segmentation, campaigns, and lifecycle management.'
---

# Optimove

CRM marketing platform for iGaming with customer segmentation, campaigns, and lifecycle management.

| Detail | Value |
|---|---|
| Category | iGaming |
| Base URL | `https://api.optimove.net/current` |
| Authentication | Bearer Token |
| Endpoints | 10 |
| Connector key | `optimove` |

## Using Optimove in a workflow

1. Go to **Connections** and click **New Connection**.
2. Pick **Optimove** from the marketplace.
3. Enter your credentials (see Authentication above for what's expected).
4. In a workflow, drop an **API Call** node and select this connection.
5. Pick the operation you need from the Operation dropdown — see the table below.

## Available Endpoints

| Endpoint | Summary |
|---|---|
| [GET /general/GetLastDataUpdate](./get_general_getlastdataupdate_crm_getlastdataupdate) | Last data update timestamp |
| [GET /model/GetCustomerAttributeList](./get_model_getcustomerattributelist_crm_getcustomerattributes) | Customer attributes |
| [GET /model/GetLifecycleStageList](./get_model_getlifecyclestagelist_crm_getlifecyclestages) | Lifecycle stages |
| [GET /model/GetMicrosegmentList](./get_model_getmicrosegmentlist_crm_getmicrosegments) | Microsegments |
| [GET /actions/GetAllActions](./get_actions_getallactions_crm_getallactions) | Marketing actions |
| [GET /actions/GetExecutedCampaignDetails](./get_actions_getexecutedcampaigndetails_crm_getcampaigndetails) | Campaign details |
| [GET /actions/GetPromoCodes](./get_actions_getpromocodes_crm_getpromocodes) | Promo codes |
| [PUT /customers/InsertOrUpdateCustomers](./put_customers_insertorupdatecustomers_crm_upsertcustomers) | Upsert customers |
| [GET /customers/GetCustomerAttributes](./get_customers_getcustomerattributes_crm_getcustomerattributevalues) | Customer attributes |
| [GET /groups/GetTargetGroupsByDate](./get_groups_gettargetgroupsbydate_crm_gettargetgroups) | Target groups |

> Each endpoint has its own page with parameter details, an example
> `API Call` node configuration, and the response shape.