Optimove

CRM marketing platform for iGaming with customer segmentation, campaigns, and lifecycle management.

Detail	Value
Category	iGaming
Base URL	https://api4.optimove.net
Authentication	API Key
Endpoints	9
Connector key	optimove

Using Optimove in a workflow

1. Go to Connections and click New Connection.
2. Pick Optimove from the marketplace.
3. Enter your credentials (see Authentication above for what's expected).
4. In a workflow, drop an API Call node and select this connection.
5. Pick the operation you need from the Operation dropdown — the full list is below.

Available endpoints

Endpoint	Summary
GET /General/GetLastDataUpdate	Last data update timestamp
GET /Model/GetCustomerAttributeList	Customer attributes
GET /Model/GetLifecycleStageList	Lifecycle stages
GET /Model/GetMicrosegmentList	Microsegments
GET /Actions/GetAllActions	Marketing actions
GET /Actions/GetExecutedCampaignDetails	Campaign details
GET /Actions/GetPromoCodes	Promo codes
GET /Customers/GetCustomerAttributes	Customer attribute values
GET /Segments/GetCustomersByValueSegment	Customers by value segment

Each endpoint is documented in full below. Use the outline on the right to jump to one.

GET /General/GetLastDataUpdate

Last data update timestamp

Detail	Value
Operation ID	crm.getLastDataUpdate
Method	GET
Path	/General/GetLastDataUpdate

Parameters

No parameters.

Using this endpoint in a workflow

1. Add an API Call node to your workflow.
2. Pick your Optimove connection from the Connection dropdown.
3. In the Operation dropdown, select crm.getLastDataUpdate.
4. Fill in the parameter fields that appear. Use {{...}} to reference upstream values.

What it returns

The API Call node writes the response to the workflow context:

{
  status: 200,
  success: true,
  data: { ...response body from the API... },
  latencyMs: 142
}

Reference response fields downstream as {{nodeId.data.path}}. The exact response shape is documented on the upstream Optimove API reference.

GET /Model/GetCustomerAttributeList

Customer attributes

Detail	Value
Operation ID	crm.getCustomerAttributes
Method	GET
Path	/Model/GetCustomerAttributeList

Parameters

No parameters.

Using this endpoint in a workflow

1. Add an API Call node to your workflow.
2. Pick your Optimove connection from the Connection dropdown.
3. In the Operation dropdown, select crm.getCustomerAttributes.
4. Fill in the parameter fields that appear. Use {{...}} to reference upstream values.

What it returns

The API Call node writes the response to the workflow context:

{
  status: 200,
  success: true,
  data: { ...response body from the API... },
  latencyMs: 142
}

Reference response fields downstream as {{nodeId.data.path}}. The exact response shape is documented on the upstream Optimove API reference.

GET /Model/GetLifecycleStageList

Lifecycle stages

Detail	Value
Operation ID	crm.getLifecycleStages
Method	GET
Path	/Model/GetLifecycleStageList

Parameters

No parameters.

Using this endpoint in a workflow

1. Add an API Call node to your workflow.
2. Pick your Optimove connection from the Connection dropdown.
3. In the Operation dropdown, select crm.getLifecycleStages.
4. Fill in the parameter fields that appear. Use {{...}} to reference upstream values.

What it returns

The API Call node writes the response to the workflow context:

{
  status: 200,
  success: true,
  data: { ...response body from the API... },
  latencyMs: 142
}

Reference response fields downstream as {{nodeId.data.path}}. The exact response shape is documented on the upstream Optimove API reference.

GET /Model/GetMicrosegmentList

Microsegments

Detail	Value
Operation ID	crm.getMicrosegments
Method	GET
Path	/Model/GetMicrosegmentList

Parameters

No parameters.

Using this endpoint in a workflow

1. Add an API Call node to your workflow.
2. Pick your Optimove connection from the Connection dropdown.
3. In the Operation dropdown, select crm.getMicrosegments.
4. Fill in the parameter fields that appear. Use {{...}} to reference upstream values.

What it returns

The API Call node writes the response to the workflow context:

{
  status: 200,
  success: true,
  data: { ...response body from the API... },
  latencyMs: 142
}

Reference response fields downstream as {{nodeId.data.path}}. The exact response shape is documented on the upstream Optimove API reference.

GET /Actions/GetAllActions

Marketing actions

Detail	Value
Operation ID	crm.getAllActions
Method	GET
Path	/Actions/GetAllActions

Parameters

No parameters.

Using this endpoint in a workflow

1. Add an API Call node to your workflow.
2. Pick your Optimove connection from the Connection dropdown.
3. In the Operation dropdown, select crm.getAllActions.
4. Fill in the parameter fields that appear. Use {{...}} to reference upstream values.

What it returns

The API Call node writes the response to the workflow context:

{
  status: 200,
  success: true,
  data: { ...response body from the API... },
  latencyMs: 142
}

Reference response fields downstream as {{nodeId.data.path}}. The exact response shape is documented on the upstream Optimove API reference.

GET /Actions/GetExecutedCampaignDetails

Campaign details

Detail	Value
Operation ID	crm.getCampaignDetails
Method	GET
Path	/Actions/GetExecutedCampaignDetails

Parameters

Name	Location	Type	Required
Date	query	string	Yes

Using this endpoint in a workflow

1. Add an API Call node to your workflow.
2. Pick your Optimove connection from the Connection dropdown.
3. In the Operation dropdown, select crm.getCampaignDetails.
4. Fill in the parameter fields that appear. Use {{...}} to reference upstream values.

Required fields are marked — fill them or the call will fail at runtime.

What it returns

The API Call node writes the response to the workflow context:

{
  status: 200,
  success: true,
  data: { ...response body from the API... },
  latencyMs: 142
}

Reference response fields downstream as {{nodeId.data.path}}. The exact response shape is documented on the upstream Optimove API reference.

GET /Actions/GetPromoCodes

Promo codes

Detail	Value
Operation ID	crm.getPromoCodes
Method	GET
Path	/Actions/GetPromoCodes

Parameters

Name	Location	Type	Required
Date	query	string	Yes

Using this endpoint in a workflow

1. Add an API Call node to your workflow.
2. Pick your Optimove connection from the Connection dropdown.
3. In the Operation dropdown, select crm.getPromoCodes.
4. Fill in the parameter fields that appear. Use {{...}} to reference upstream values.

Required fields are marked — fill them or the call will fail at runtime.

What it returns

The API Call node writes the response to the workflow context:

{
  status: 200,
  success: true,
  data: { ...response body from the API... },
  latencyMs: 142
}

Reference response fields downstream as {{nodeId.data.path}}. The exact response shape is documented on the upstream Optimove API reference.

GET /Customers/GetCustomerAttributes

Customer attribute values

Detail	Value
Operation ID	crm.getCustomerAttributeValues
Method	GET
Path	/Customers/GetCustomerAttributes

Parameters

Name	Location	Type	Required
CustomerIDs	query	string	Yes
CustomerAttributes	query	string	Yes

Using this endpoint in a workflow

1. Add an API Call node to your workflow.
2. Pick your Optimove connection from the Connection dropdown.
3. In the Operation dropdown, select crm.getCustomerAttributeValues.
4. Fill in the parameter fields that appear. Use {{...}} to reference upstream values.

Required fields are marked — fill them or the call will fail at runtime.

What it returns

The API Call node writes the response to the workflow context:

{
  status: 200,
  success: true,
  data: { ...response body from the API... },
  latencyMs: 142
}

Reference response fields downstream as {{nodeId.data.path}}. The exact response shape is documented on the upstream Optimove API reference.

GET /Segments/GetCustomersByValueSegment

Customers by value segment

Detail	Value
Operation ID	crm.getCustomersByValueSegment
Method	GET
Path	/Segments/GetCustomersByValueSegment

Parameters

Name	Location	Type	Required
valueSegmentID	query	integer	Yes

Using this endpoint in a workflow

1. Add an API Call node to your workflow.
2. Pick your Optimove connection from the Connection dropdown.
3. In the Operation dropdown, select crm.getCustomersByValueSegment.
4. Fill in the parameter fields that appear. Use {{...}} to reference upstream values.

Required fields are marked — fill them or the call will fail at runtime.

What it returns

The API Call node writes the response to the workflow context:

{
  status: 200,
  success: true,
  data: { ...response body from the API... },
  latencyMs: 142
}

Reference response fields downstream as {{nodeId.data.path}}. The exact response shape is documented on the upstream Optimove API reference.